Be Pure
Protective mask for colored and bleached hair
The new Be Pure protective mask, made for hair subjected to coloring or bleaching, is formulated to ensure an always bright color. Applied after shampooing, it intensely nourishes the fiber and protects the hair, stabilizing and balancing the color, which will be visibly brighter. At the same time, thanks to the organic pomegranate extract and calendula, it makes the hair soft, silky and easy to comb. Shampoo after shampoo, the color does not fade, keeping its intensity unchanged, and the hair is protected from UV rays.
It protects the cosmetic color, avoiding its fading and reduction of intensity
Contains pomegranate and calendula extract
Hair is soft, silky and easy to comb
Formula 100% made in Italy, rich in organic extracts for the Be Pure protective mask:
Organic Pomegranate Extract: fruit rich in Vitamins A, C, E, iron and antioxidants, gives vigor and nourishment to hair exploited or weakened by chemical treatments.
Biological calendula: known in the cosmetic field for its strengthening, antiseptic and anti-inflammatory virtues, calendula has numerous active ingredients that nourish the hair and prevent loss of intensity and color alteration.
SLS-free, Sles-free, Paraben-free, Dye-free, Silicone-free, Hypo-allergenic fragrance, Mineral oil-free.