Protective Shampoo for Dry and Dull Hair - Be Pure

Be Pure

Nourishing shampoo for dry and dull hair

Be Pure, nourishing shampoo rich in natural active ingredients, with a specific formula for the treatment of dry and dull hair. Cleanses, gives brightness and hydration to the opaque hair, making it soft and silky. The nourishing shampoo is easily distributed and gives immediate sweetness, from the roots to the tips. Enriched with organic oat extract, with a high concentration of mineral salts, vitamins and trace elements, and organic poppy petals, which performs a softening and illuminating action.

Pure organic extracts for gentle and stress-free cleansing of dry and dull hair

Intense hydration and brightness

Hair is silky and soft

Formula 100% made in Italy, rich in organic extracts for Be Pure protective shampoo:

Organic Pomegranate Extract: fruit rich in Vitamins A, C, E, iron and antioxidants, gives vigor and nourishment to hair exploited or weakened by chemical treatments.

Biological calendula: known in the cosmetic field for its strengthening, antiseptic and anti-inflammatory virtues, calendula has numerous active ingredients that nourish the hair and prevent loss of intensity and color fading.

SLS-free, Sles-free, Paraben-free, Dye-free, Silicone-free, Hypo-allergenic fragrance, Mineral oil-free.